The world is becoming ever more digital. However, there are still plenty of industries in which retail sales continue to thrive. Therefore, if you’re not using point of sale (POS) marketing to its fullest potential, you should re-consider.
Picture this. You’re standing in line waiting to pay for your weekly food shop and you see your favourite celebrity on the front of a magazine. The story looks interesting, so you pick it up and add it to your trolley. Oh look, the chocolate bar display is within touching distance, which reminds you that you’re a little hungry and only a Snickers bar will help this. You finally come to pay for your items and the cashier asks you if you want to donate to a charity, you raid your purse and do so. From simply waiting in line for a couple of minutes, you’ve spent £10 more than you would have without POS.
For those of you who don’t already know, POS refers to all efforts that increase sales at the point of purchase. Typically, this revolves around the till, however, POS can even be a meeting table or an internet page. For most retail and restaurant environments, POS is a must have! The most common forms of POS marketing are merchandise display along with signage, receipts and suggestive selling by the retailer at the POS.
However, retailers such as supermarkets resell other business’ products. As a result, POS marketing is significant for every company who sell their product within a retailer.
There are so many point of sale marketing methods available. Therefore, a retailer must identify the goals of their campaign and what they want to accomplish. Do they want to highlight a product line, serve seasonal interests, move overstocked items or increase visibility of new items? Once this has been established, they can then decide which method will help them achieve these goals. Here are some typical POS marketing methods:
The physical layout of the store should also be considered. This is where the customers’ paths to the POS is established. As a result, retailers can display certain merch along the lines to the till, attracting customers looking for distractions whilst they wait.
As mentioned previously, POS merchandise tends to focus on less expensive, impulsive items, that can be easily added to other purchases.
Therefore, they appeal most to impulse customers who aren’t particularly loyal to a brand. The type of customer base is often dependent on the type of retailer. Moreover, POS items are particularly attractive to price-sensitive customers. The reason for this is that these products are commonly displayed as “deal” items.
To conclude, if you’re looking to make your products stand out from your competitor’s, or get your new product noticed, POS marketing can be the answer to your prayers!
To keep up to date with all our blogs, industry updates and our latest vacancies, follow our LinkedIn page.
© 2022 3ecruit all rights reserved | Privacy Policy | Privacy & Cookie Policy | Powered with 🤍 by Shazamme