POS displays can be hugely beneficial for businesses who are looking to promote their new or existing products. Point of sale stands such as dump bins or free-standing display units (FSDUs) are a great way of maximising your profit potential. They can be placed cleverly around supermarkets such as at the end of aisles or around queuing systems, where they will catch people’s eyes the most. Moreover, POS displays offer a way of making use of available space to market products. More products being sold means more revenue, fantastic!
Not only do POS displays draw attention to your current offerings, it also allows you to introduce visual merchandising. So, whether you want to promote a new product, or you simply want to show off what you’ve already got, POS displays can offer you a flexible way of making the most out of this.
Hanging signs, posters, window clings and display cubes are just some of the many POS methods that will attract the attention of passers-by, highlighting exactly what you have to offer. However, choosing the best method for your business and its products can prove difficult. Therefore, we have put together a list of various POS display types to help you decide. Hopefully, the limitless customisation options will mean you pick the perfect solution for your store.
Free-Standing Display Units (FSDU)
These are fantastically versatile as they offer you more shelf space, whilst allowing you to catch the customers eye. These work especially well around queuing systems, giving you the ability to put large amounts of stock in your customers line of sight.
Dump bins
Just the same as FSDU’s, dumpbins allow you to advertise and merchandise at the same time. They are great for everything from magazines to sweets and are available in a variety of shapes. These do wonders in terms of driving bulk-buying and impulse sales.
Hanging Signs
A fantastic method of visual merchandising that drives customers to your products. They are also great for highlighting key offers and are affordable for any business be they a start up or not. According to POPAI, 40% of retailers visited during Christmas utilised hung Christmas point of sale merchandise to show off seasonal offers and promotions.
Display Cubes
Display cubes offer an attractive addition to your current merchandising efforts. They are particularly good for highlighting your seasonal goods and special offers. You can make these unique to you and your brand and they can be visible from all angles, allowing you to catch your customers attention no matter where they are looking.
Totems & Bollards
These are brilliant when you have a sale going on. They can draw customers in from outside as you can make them really aesthetically pleasing. A great way of making your store front look attractive and appealing to customers, whilst enticing them to pay you a visit.
Countertop Units
What you see is what you get with these. They are simply a great way of displaying your literature such as leaflets and brochures whilst keeping them tidy. They also allow you to ensure that your merchandise is always within your customers reach. These are particularly helpful at events to ensure you the attendees do not go home empty handed.
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